First of all you must have knowledge of basic themes of SEO that what is SEO and for what purpose it is done. SEO means search engine optimization”. Search engine optimization is the compiled set of tactics which are used to improve the quality of traffic to your website and to increase the rank of a website in the list of search engines. search engine optimization is the second name of money in the field of online business. By doing optimization of a business website, you will get a high level of traffic to your website and this increase in level results in the increase of profit. There is a category, which is called Google adsense. 

This means the more visitors you have to your website, more will be the clicks and then more will be the profit. Now I will like to talk about how to improve your SEO. There are some basic things, which should be followed before doing SEO. Keyword within the title tag, keyword in domain name, URL directories and file names including your keywords, HTML tags: headings, bold and emphasized text including the same keywords, keyword density in your text - one keyword should appear in the firs paragraph, keyword proximity and alt attributes for images including your keywords. As a result, SEO practices that improve web site quality are likely to outlive short-term practices that simply seek to manipulate search rankings.

For improving the website quality you should include these things in your knowledge: 1. clean, fast loading websites that is content rich, and frequently updated. 2. Websites that follow the web’s simpler conventions 3. Natural-looking 4. Link building: a few links from directories, very minimal reciprocal or three-way linking, no paid link buying or selling, and 5. No auto-generated nonsense content and no duplicate content, but original, useful material. 6. No technical errors, no duplicate pages 7. When optimizing a site, it seems like Google is on the top of everyone’s mind, but there are niche search engines that add very targeted and useful traffic to make a site’s job postings much more effective.